POPtags_TM - the Hottest New Tool to Help You Sell Yarn

DID YOU KNOW THIS? According to the Craft Yarn Council, seeing a project they want to make motivates [knitters] to buy [yarn] 63 percent of the time. Where do they want to see those project ideas? Seventy-five percent…answered, “Near the yarn!”

OK, So What are POPtags?

Laminated photos of individual designs, approximately 5” across. Each has a hole punched in it so you can hang it or tape it up, depending on your particular marketing needs and shop layout.

What’s their purpose?

To serve as Point-of-Purchase marketing tools, particularly when you want to avoid the time and expense of knitting up a full-sized shop model of a design. A Knitting Matters POPtag displayed right on your yarn shelves gets the customer’s attention while they’re actually looking at the yarn, not while they’re sitting at a table flipping through a (sometimes overwhelming) notebook of patterns. The back of the POPtag tells them what kind of yarn they need so they are able to make an instant purchase decision.

Paired with your own swatches, POPtags are an even more powerful selling tool. Try them in your shop and see the results for yourself!

How to I get mine?

You can order them when you place a wholesale pattern order. They're only $1.00 each and will pay you back many times over. Go here to get yours and start moving that yarn!!